Bionana is an organic banana brand whose core mission is to provide consumers with a product that is Better for the farmers, Better for the Environment, and Better for You (the consumer). They required a bold and fun look and feel to launch into market letting consumers know that every purchase was a little hug for the planet! Every part of the growing process influences every finer of the banana, so Bionana is happy to boast that they are “Good Fibes Only.”