I had the great opportunity of being the sole in-house creative at Rythm – the manufactures of Dreem, the headband that combines the most effective methods, from biofeedback to neuromodulation, to improve your sleep every night. I came into the French tech start-up, in January 2017, just as they had loosely rebranded the product, Dreem, in anticipation for a commercial launch. I was able to take a logo mark, and a partially completed brand book, and create a complete and compelling package for consumers to identify and interact with. Being the sole creative at the company I was able to diversify my role into new fields leading, and supporting, across on-and-off-line platforms.